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		<item>
		<title>The Digital Divide II</title>
		<link>http://3screenmedia.wordpress.com/2012/01/16/the-digital-divide-ii/</link>
		<comments>http://3screenmedia.wordpress.com/2012/01/16/the-digital-divide-ii/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 15:42:18 +0000</pubDate>
		<dc:creator>tedmorris</dc:creator>
				<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Algorithms]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[paid media]]></category>
		<category><![CDATA[real time]]></category>
		<category><![CDATA[social media monitoring]]></category>

		<guid isPermaLink="false">http://3screenmedia.wordpress.com/?p=2353</guid>
		<description><![CDATA[<a href="http://3screenmedia.wordpress.com/?p=2353"><img src="http://3screenmedia.files.wordpress.com/2012/01/cruise-ship-banner-ad.jpg" alt="Cruise ship banner ad" class="size-full wp-image-2352" /></a> <a href="http://3screenmedia.wordpress.com/2012/01/16/the-digital-divide-ii/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=3screenmedia.wordpress.com&amp;blog=8377944&amp;post=2353&amp;subd=3screenmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Cruise ship banner ad</media:title>
		</media:content>
	</item>
		<item>
		<title>The CMO Dilemma: The Digital Divide</title>
		<link>http://3screenmedia.wordpress.com/2012/01/12/the-cmo-dilemma-the-digital-divide/</link>
		<comments>http://3screenmedia.wordpress.com/2012/01/12/the-cmo-dilemma-the-digital-divide/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 19:31:07 +0000</pubDate>
		<dc:creator>tedmorris</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Algorithms]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[WOM]]></category>

		<guid isPermaLink="false">http://3screenmedia.wordpress.com/?p=2338</guid>
		<description><![CDATA[What I’m actually referring to here is the divide between theory and practice of digital strategy.  Whether by accident or design, the latter which I doubt, the optics of this juxtaposition of an article about a poor struggling couple in &#8230; <a href="http://3screenmedia.wordpress.com/2012/01/12/the-cmo-dilemma-the-digital-divide/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=3screenmedia.wordpress.com&amp;blog=8377944&amp;post=2338&amp;subd=3screenmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">CNN &#38; Jaguar V2.0</media:title>
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		<item>
		<title>The Marketing Technology Landscape</title>
		<link>http://3screenmedia.wordpress.com/2011/10/27/the-cmo-dilemma-looking-out-of-the-cmos-window/</link>
		<comments>http://3screenmedia.wordpress.com/2011/10/27/the-cmo-dilemma-looking-out-of-the-cmos-window/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 17:17:50 +0000</pubDate>
		<dc:creator>tedmorris</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Business Information]]></category>
		<category><![CDATA[Business Transformation]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Technology]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Internet]]></category>
		<category><![CDATA[Value Management]]></category>
		<category><![CDATA[Association of Canadian Advertisers]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brave new world advertising]]></category>
		<category><![CDATA[Business process]]></category>
		<category><![CDATA[CMO Dilemma]]></category>
		<category><![CDATA[Experience engineering]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://3screenmedia.wordpress.com/?p=2317</guid>
		<description><![CDATA[I&#8217;m not 100%  sure how to address the growing complexity of the marketing function, except to suggest that you take some time to re-evaluate and redefine what marketing is about. Consider layering in your technology mix along with your media and marketing mix. &#8230; <a href="http://3screenmedia.wordpress.com/2011/10/27/the-cmo-dilemma-looking-out-of-the-cmos-window/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=3screenmedia.wordpress.com&amp;blog=8377944&amp;post=2317&amp;subd=3screenmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tedmorris</media:title>
		</media:content>

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			<media:title type="html">marketing_technology_landscape</media:title>
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	</item>
		<item>
		<title>The CMO Dilemma continues: IBM&#8217;s 2011 Global CMO Study</title>
		<link>http://3screenmedia.wordpress.com/2011/10/12/the-cmo-dilemma-continues-ibms-2011-global-cmo-study/</link>
		<comments>http://3screenmedia.wordpress.com/2011/10/12/the-cmo-dilemma-continues-ibms-2011-global-cmo-study/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 16:03:06 +0000</pubDate>
		<dc:creator>tedmorris</dc:creator>
				<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Internet]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[CMO Dilemma]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://3screenmedia.wordpress.com/?p=2271</guid>
		<description><![CDATA[IBM recently released &#8220;From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study&#8221;. The executive summary is here. To obtain the full text, go to:  http://www935.ibm.com/services/us/cmo/cmostudy2011/cmo-registration.html . The most compelling finding is the first: CMO Underpreparedness. Thematically, it fits a number &#8230; <a href="http://3screenmedia.wordpress.com/2011/10/12/the-cmo-dilemma-continues-ibms-2011-global-cmo-study/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=3screenmedia.wordpress.com&amp;blog=8377944&amp;post=2271&amp;subd=3screenmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">tedmorris</media:title>
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			<media:title type="html">IBM CMO study 2011</media:title>
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	</item>
		<item>
		<title>The Zettabyte Era: A Brave New World of Devices</title>
		<link>http://3screenmedia.wordpress.com/2011/09/28/the-zettabyte-era-a-brave-new-world-of-devices/</link>
		<comments>http://3screenmedia.wordpress.com/2011/09/28/the-zettabyte-era-a-brave-new-world-of-devices/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 19:33:04 +0000</pubDate>
		<dc:creator>tedmorris</dc:creator>
				<category><![CDATA[Business Information]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Internet]]></category>
		<category><![CDATA[business intelligence]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Cisco VNI]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[devices]]></category>
		<category><![CDATA[Exabyte]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Zettabyte]]></category>

		<guid isPermaLink="false">http://3screenmedia.wordpress.com/?p=2264</guid>
		<description><![CDATA[  Big Data is getting bigger. Here are some top findings from Cisco&#8217;s latest VNI &#8211; Visual Networking Index:   IP traffic will increase worldwide 4x by 2015, reaching 966 exabytes or just under 1 Zettabye (which is 10 to &#8230; <a href="http://3screenmedia.wordpress.com/2011/09/28/the-zettabyte-era-a-brave-new-world-of-devices/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=3screenmedia.wordpress.com&amp;blog=8377944&amp;post=2264&amp;subd=3screenmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tedmorris</media:title>
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		<media:content url="http://3screenmedia.files.wordpress.com/2011/09/cisco-vni-2011.jpg?w=121" medium="image">
			<media:title type="html">Cisco VNI 2011</media:title>
		</media:content>
	</item>
		<item>
		<title>Cisco: Bigger than Big Data &#8211; Exadata</title>
		<link>http://3screenmedia.wordpress.com/2011/09/27/cisco-bigger-than-big-data-exadata/</link>
		<comments>http://3screenmedia.wordpress.com/2011/09/27/cisco-bigger-than-big-data-exadata/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 20:30:16 +0000</pubDate>
		<dc:creator>tedmorris</dc:creator>
				<category><![CDATA[CRM]]></category>

		<guid isPermaLink="false">http://3screenmedia.wordpress.com/?p=2257</guid>
		<description><![CDATA[Cisco’s fifth-annual Visual Networking Index is stuffed with jaw-dropping predictions of what our world will experience by 2015, four short years from now. Among the jaw-droppingest predictions:  network-connected devices will number 15 billion, outpacing the human population by a factor &#8230; <a href="http://3screenmedia.wordpress.com/2011/09/27/cisco-bigger-than-big-data-exadata/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=3screenmedia.wordpress.com&amp;blog=8377944&amp;post=2257&amp;subd=3screenmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Cisco Visual Networking Index</media:title>
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	</item>
		<item>
		<title>The Digital &amp; Social Era: Unlocking Brand Value in a Nanosecond</title>
		<link>http://3screenmedia.wordpress.com/2011/06/16/the-digital-social-era-unlocking-brand-value-in-a-nanosecond/</link>
		<comments>http://3screenmedia.wordpress.com/2011/06/16/the-digital-social-era-unlocking-brand-value-in-a-nanosecond/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 14:14:09 +0000</pubDate>
		<dc:creator>tedmorris</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Transformation]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Owned Media]]></category>
		<category><![CDATA[Owned Platforms]]></category>
		<category><![CDATA[Paid Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Internet]]></category>
		<category><![CDATA[Value Management]]></category>
		<category><![CDATA[ACA]]></category>
		<category><![CDATA[Association of Canadian Advertisers]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Experience engineering]]></category>
		<category><![CDATA[Hasbro]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[media integration]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[WOM]]></category>

		<guid isPermaLink="false">http://3screenmedia.wordpress.com/?p=2222</guid>
		<description><![CDATA[&#160; Monopoly, Scrabble, Mr. Potato Head, G.I. Joe, Nerf, Little Pony, Transformers.  These are only a few of the brands we are all growing old with, and are also seeing our children grow up with. They are all household names &#8230; <a href="http://3screenmedia.wordpress.com/2011/06/16/the-digital-social-era-unlocking-brand-value-in-a-nanosecond/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=3screenmedia.wordpress.com&amp;blog=8377944&amp;post=2222&amp;subd=3screenmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">tedmorris</media:title>
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			<media:title type="html">ACA Banner</media:title>
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	</item>
		<item>
		<title>Social Media: A &#8220;Head in the Sand&#8221; Moment</title>
		<link>http://3screenmedia.wordpress.com/2011/05/21/social-media-a-head-in-the-sand-moment/</link>
		<comments>http://3screenmedia.wordpress.com/2011/05/21/social-media-a-head-in-the-sand-moment/#comments</comments>
		<pubDate>Sat, 21 May 2011 16:13:17 +0000</pubDate>
		<dc:creator>tedmorris</dc:creator>
				<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Internet]]></category>
		<category><![CDATA[User Generated Content]]></category>
		<category><![CDATA[Value Management]]></category>
		<category><![CDATA[American Customer Satisfaction Index]]></category>
		<category><![CDATA[ASCI]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Experience engineering]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Foresee]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://3screenmedia.wordpress.com/?p=2225</guid>
		<description><![CDATA[It could not have come at a better or worse time &#8211; depending on whether  you are Google or Facebook. Or it may not matter at all given the continued high levels of adoption of &#8220;freemium&#8221; social media networking platforms.  &#8230; <a href="http://3screenmedia.wordpress.com/2011/05/21/social-media-a-head-in-the-sand-moment/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=3screenmedia.wordpress.com&amp;blog=8377944&amp;post=2225&amp;subd=3screenmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">HeadInSand</media:title>
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			<media:title type="html">foresee-social-media-ascii-score-july-2010</media:title>
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	</item>
		<item>
		<title>Social Media: Where Does It Belong?</title>
		<link>http://3screenmedia.wordpress.com/2011/05/12/social-media-where-does-it-belong/</link>
		<comments>http://3screenmedia.wordpress.com/2011/05/12/social-media-where-does-it-belong/#comments</comments>
		<pubDate>Thu, 12 May 2011 01:33:23 +0000</pubDate>
		<dc:creator>tedmorris</dc:creator>
				<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Process Design]]></category>
		<category><![CDATA[Business Transformation]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Value Management]]></category>
		<category><![CDATA[ACA]]></category>
		<category><![CDATA[Association of Canadian Advertisers]]></category>
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		<category><![CDATA[CRM]]></category>
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		<category><![CDATA[customer-centric]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[earned media]]></category>
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		<category><![CDATA[Ford]]></category>
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		<category><![CDATA[Honda Civic nation]]></category>
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		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[socialCRM]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[WOM]]></category>

		<guid isPermaLink="false">http://3screenmedia.wordpress.com/?p=2215</guid>
		<description><![CDATA[As part of a continuing series for the ACA - Association of Canadian Advertisers, the following post offers an &#8216;enterprise view&#8217; of how to organize for social media. For the most part, advertisers are keely aware that any customer-facing activity does not &#8230; <a href="http://3screenmedia.wordpress.com/2011/05/12/social-media-where-does-it-belong/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=3screenmedia.wordpress.com&amp;blog=8377944&amp;post=2215&amp;subd=3screenmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/1b52d24cf888fbfc1d9cacacb9086232?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tedmorris</media:title>
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		<media:content url="http://3screenmedia.files.wordpress.com/2011/05/aca-banner.jpg?w=300" medium="image">
			<media:title type="html">ACA Banner</media:title>
		</media:content>
	</item>
		<item>
		<title>Media Integration: The Tradigital Mix</title>
		<link>http://3screenmedia.wordpress.com/2011/04/01/media-integration-mixing-the-tradigital/</link>
		<comments>http://3screenmedia.wordpress.com/2011/04/01/media-integration-mixing-the-tradigital/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 23:27:17 +0000</pubDate>
		<dc:creator>tedmorris</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Owned Media]]></category>
		<category><![CDATA[Paid Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sold Media]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Golf Magazine]]></category>
		<category><![CDATA[Media mix]]></category>
		<category><![CDATA[tradigital]]></category>

		<guid isPermaLink="false">http://3screenmedia.wordpress.com/?p=2174</guid>
		<description><![CDATA[This post originally appeared in the Association of Canadian Advertisers newsletter, The ACA Edge:  http://www.acaweb.ca/en/media-integration-the-%e2%80%98tradigital%e2%80%99-mix/ I was recently reading Golf Magazine, a publication of the Time Inc. Sports Group, which includes Sports Illustrated amongst its media assets. Golf Magazine serves as &#8230; <a href="http://3screenmedia.wordpress.com/2011/04/01/media-integration-mixing-the-tradigital/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=3screenmedia.wordpress.com&amp;blog=8377944&amp;post=2174&amp;subd=3screenmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">tedmorris</media:title>
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			<media:title type="html">ACA Banner</media:title>
		</media:content>

		<media:content url="http://3screenmedia.files.wordpress.com/2011/03/golf-magazine-cover.jpg" medium="image">
			<media:title type="html">Golf Magazine cover</media:title>
		</media:content>
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