Now that I’ve been on Twitter for about 6 months, I’ve come to realize that it’s like talking on the phone not knowing who is at the other end when I place the call — a kind of crapshoot as to whom will answer as it rings in this world of virtual phone booths.
Not that it’s a good or a bad thing. Rather, it’s not as social as I had expected. Or should I say, not about relationships or a big group hug but more about sharing information and accessing information from people with like interests.
The funniest part of all this is that most of my best ‘friends’ are media sources like the New York Times or Ad Adge. I use this term a bit loosely so as to make the point that most of the information that I find useful is from a variety of traditional media sources. Only a handful of folks provide thoughtful replies or relevant content that they too have discovered. The rest are either self-promoting, heaping congratulatings on someone within their sphere of relationships or re-tweeting news that I’ve already seen many times over (enough already about Superbowl ads!).
I recently read that someone was getting a bit tired with FourSquare as it’s work to check-in all the time. Twitter, in a way, is becoming a bit tedious mainly because it is all so polite and not a reflection of real conversations that allow for some civil measure of disagreement, controversy and individual opinion.
On the corporate side, Apple doesn’t even have a presence on Twitter and it’s bursting at the seams with cash leading the smart phone market. Others such as Coke, Hyundai and Converse, according to WARC, “are seeing mixed results” as consumer engagement is much greater on other social network platforms.
Maybe it’s time to do more than think outside the box by getting out of it altogether.
– Ted Morris 4ScreensMedia