Monthly Archives: April 2010

Donald Rumsfeld: A Tribute

I know this is a bit out of context but consider some of the notable quotes by Donald Rumsfeld, an illustrious member of various US Presidential administrations. Also – take the politics out of this. My tribute is strictly about his use of words – something we have in abundance (as in a lotta yottabytes) in this webby world of social ethno-centric journalism.  Think about some of these quotes in the context of todays social web, networks and graphs in the cloud.

So here are some of my favourite quotes:

“I would not say that the future is necessarily less predictable than the past. I think the past was not predictable when it started.” 

“I believe what I said yesterday. I don’t know what I said, but I know what I think, and, well, I assume it’s what I said.”

“Reports that say that something hasn’t happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns — the ones we don’t know we don’t know.”

“If I said yes, that would then suggest that that might be the only place where it might be done which would not be accurate, necessarily accurate. It might also not be inaccurate, but I’m disinclined to mislead anyone.”

“There’s another way to phrase that and that is that the absence of evidence is not the evidence of absence. It is basically saying the same thing in a different way. Simply because you do not have evidence that something does exist does not mean that you have evidence that it doesn’t exist.”

“Well, um, you know, something’s neither good nor bad but thinking makes it so, I suppose, as Shakespeare said.”

“Learn to say ‘I don’t know.’ If used when appropriate, it will be often.”

“I don’t know what the facts are but somebody’s certainly going to sit down with him and find out what he knows that they may not know, and make sure he knows what they know that he may not know.”
 
“Now, settle down, settle down. Hell, I’m an old man, it’s early in the morning and I’m gathering my thoughts here.”

“If I know the answer I’ll tell you the answer, and if I don’t, I’ll just respond, cleverly.”

“Oh, Lord. I didn’t mean to say anything quotable.”

– Ted Morris, 4ScreensCRM

Social Media is a Croc

There’s an awful lot of chit chat on social media networks about Apple’s latest product – the iPad. This is yet another successful product launch and continued revolution that Apple is leading in bringing new technology appliances to the consumer marketplace. It’s absolutely stunning that Apple doesn’t spend a cent on social media yet has garnered an enormous amount of publicity (admittedly good and bad) from people who just can’t help talking about Apple products on the social web. Maybe that’s one of the reasons why Apple doesn’t spend any money advertising on social networks – all of the publicity through Word-of-Mouth from those who desire, own and love to talk about Apple’s products is FREE anyway.

By the way, anyone who purchased Apple shares a few years ago would have made enough money to fund their iApple desires for the next decade…

– Ted Morris, 4ScreensCRM

Advertising in The Cloud: The Known Unknowns

Anti-Ageing Cream Might Work Better Here

The company advertising here markets some form of youth hormone treatment. Google rotates a series of unrelated ads through this post. I doubt that anyone has a clue on the advertiser’s end where the ad ended up. I could be wrong but placing this message alongside some dried out million-year old pin-headed skull overstates the case a bit.  

This could have been your brand and it may be on some websites unbeknown to you. Key question is – do you know where your brand is out in the cloud and who is paying attention to it? This also begs the question regarding accoutability in advertising in the cloud and what you, your company and your agency have put in place to know how your adspend is playing out.  

Oh, for the days of the Tupperware party.  

– Ted Morris, 4ScreensCRM