Monthly Archives: November 2010

Hasbro: From Manufacturing to Media Powerhouse

Hasbro is no longer just about Mr. Potato Head. It is a company that has been able to unlock many brands from the vault. These brands have now become instrumental in transforming Hasbro into a media powerhouse – think Transformers, G.I. Joe and Star Wars. Movies. Very successful movies. Think Monopoly going mobile.

Hasbro will soon be launching hub, “a new TV channel for kids and families”. Here’s the point: in the past 5 years, Hasbro has delivered consistent growth in revenues, profit and stock growth. The proof is in the return on investment – just check Hasbro’s investor relations page: www.hasbro.com/corporate

Stay tuned.

– Ted Morris, 4ScreensMedia

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Media: The Sum of Its Parts or Something Else?

Reductionism says that a complex system is nothing but the sum of all of its parts and understanding those parts can tell us everything about the complex system that they belong to. This idea was supported Thales of Miletus, the first known philosopher of the western civilization circa 580 BC.

Shortly thereafter, in 2010, the ‘Galaxy of Media Choices’ (a term coined by The Boston Consulting Group) presents us with a complex system of communication with a series of moving parts.  There are some 70+ media choices, or parts if you will, including traditional (television, radio, outdoor, POS and print) and the Internet (digital,  mobile, geo-location, video, QR codes, SMS, social networking platforms etc.) – no need to list everything here.

The advent of Internet and digital technology in combination with the amount of time we spend on media is what makes the media system so fascinating and correspondingly difficult to grasp. Why? Because, like space, it is seemingly infinite.

How do the parts help us understand our complex media system?

– Ted Morris, 4ScreensMedia