Hasbro: From Manufacturing to Media Powerhouse

Hasbro is no longer just about Mr. Potato Head. It is a company that has been able to unlock many brands from the vault. These brands have now become instrumental in transforming Hasbro into a media powerhouse – think Transformers, G.I. Joe and Star Wars. Movies. Very successful movies. Think Monopoly going mobile.

Hasbro will soon be launching hub, “a new TV channel for kids and families”. Here’s the point: in the past 5 years, Hasbro has delivered consistent growth in revenues, profit and stock growth. The proof is in the return on investment – just check Hasbro’s investor relations page: www.hasbro.com/corporate

Stay tuned.

– Ted Morris, 4ScreensMedia

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