Cisco: Bigger than Big Data – Exadata

Cisco’s fifth-annual Visual Networking Index is stuffed with jaw-dropping predictions of what our world will experience by 2015, four short years from now. Among the jaw-droppingest predictions: 

  • network-connected devices will number 15 billion, outpacing the human population by a factor of two to one 
  • one million minutes of Internet video will be transmitted every second 
  • the total amount of global Internet traffic will quadruple by 2015 to 966 exabytes per year. 
  • the projected traffic increase alone between 2014 and 2015 is 200 exabytes, more than the total amount of Internet Protocol traffic generated globally in 2010 
  • Canada’s IP traffic in 2015 will be equivalent to 7 billion DVDs per year, 542 million DVDs per month or 742,898 DVDs per hour 
  • in 2015, the gigabyte equivalent of all movies ever made will cross Canada’s IP networks every three hours 
  • Canadian mobile data traffic will grow three times faster than Canadian fixed IP traffic from 2010 to 2015 
  • the Asia Pacific region will generate the most IP traffic (24.1 exabytes per month), surpassing last year’s leader, North America (22.3 exabytes per month), for the top spot.

By 2015, world Internet traffic will reach almost one zettabyte, equal to a sextillion bytes, or a trillion gigabytes. This growth will be driven by four primary factors, according to Cisco. They are: 

  1. An increasing number of devices: The proliferation of tablets, mobile phones, connected appliances and other smart machines is driving up the demand for connectivity. 
  2. More Internet users: By 2015, there will be nearly three billion Internet users—more than 40 per cent of the world’s projected population. 
  3. Faster broadband speed: The average fixed broadband speed is expected to increase four-fold, from 7 megabits per second in 2010 to 28 Mbps in 2015. The average broadband speed has already doubled within the past year from 3.5 Mbps to 7 Mbps. 
  4. More video: By 2015, one million video minutes—the equivalent of 674 days—will traverse the Internet every second.

[via Backbone Magazine, Sept 2011]

–  Ted Morris, 4ScreensMedia

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