The 4Screens Concept

4ScreensMedia: “Seeing Through the Cloud”  
Conceptually, the three main screens are Television, Mobile and the Internet. The fourth screen –  the most important – represents the world of brands as seen by the consumer across all media platforms. We also discuss what it means to be Customer-Centric, Moments of Truth, Customer Satisfaction, Customer Value Management and Inside-Out business  management practices.
4ScreensMedia helps sort out the complexity of the traditional media mix and the social and digital media platforms of the Age of the Internet.
Our intent is to provide opinions and generate intellectual capital in the areas of  strategy, process design, social (earned) media, WOM (word-of-mouth) marketing, business insight and  transformation. 4ScreensMedia’s sweet spot is where marketing and technology intersect.