Media & The Enterprise

Media + Marketing + Technology = Marketing Technology. Understanding how Television, Mobile,  the Internet and the Customer are integral in influencing the Enterprise of the Digital Age is crucial in enabling the Chief Marketing Officer to deliver an effective brand experience.

4ScreensMedia is about process, technology & business insight and how to realize the benefits of marketing technology in managing the media mix in a world of tremendous change and speed across all media, marketing and technology platforms.

The 4ScreensMedia online journal brings together intellectual capital from thought leaders as a way to highlight the business opportunities open to us in an era of unprecedented business, cultural and social transformation.